Why the Title Tag is Crucial for SEO

Title tags are used by search engines to assess the topic of a page and display it in SERP

In HTML, a title tag looks like this:
<title>Your Title Goes Here</title>
While in SERP, a title tag looks like this:

HTML Title TAG SERP image

SEO value

Search engines used to place a lot of weight on title tags. The primary subject of the page is indicated in the title. Thus Google will use the title tag to determine whether the page is pertinent to a search query.

As a result, SEO experts started filling title tags with as many keywords as possible to make their pages relevant to numerous searches. In reaction, Google began to penalise keyword stuffing and other antiquated SEO methods, which caused pages with spammy titles to fall in the search results.

The importance of an optimised title tag is even lower today because Google has switched to semantic search. Google has become so adept at comprehending our pages that it occasionally changes our titles on our behalf. As an illustration, if you provide your page with a specific title, Google may display a different title in search results. Even though it’s still uncommon, it occurs when:

The title is keyword-stuffed. 

If the page itself has excellent content, Google might remove a spammy title. There’s no reason to throw away quality information just because you erroneously stuffed your title with excessive keywords.

The title does not match a query.

Even if your title does not match the query, Google may pick your page. In this situation, the title could occasionally be changed for SERP. As a result, you can only create a title corresponding to some potential questions. But if you see that Google rewrites your title for popular searches, you might want to change it.

The title could be too long or too short. 

Google verified that the Page Title Update was implemented in 2021. If titles featured specific punctuation, such as semicolons, or were too short, too lengthy, or both, the algorithms began to substitute other titles. For instance, the search engine would employ H1 headings instead of long titles. Google added the brand name if it was too short.

There are some alternative titles. 

For instance, Facebook and Twitter have their own tags in the <head> portion of your page, so if you use those tags instead of your title tag for these social media sites, Google might Duse these instead of your Title tag.


You can run a technical SEO audit can be used to check and resolve any issues Title TAGS. If you cannot audit your website we can offer a technical SEO service at a fixed price of £175 for small websites (upto 20 pages). We can provide a report for your webmaster to act on or we can carry out the work on your behalf. (at an addtional charge)